Hey there. My name is Dash and I am a UX Architect.
I create harmony between businessproductand people.
Although I might sometimes refer to myself as a tennis burnout, table tennis enthusiast, or wildly passionate entrepreneur always talking about a potential startup idea, more often than not I identify as a User Experience Architect, deeply analyzing the world around me and designing solutions to problems that I uncover.
I believe that curiosity is the most productive feeling one can have – and it is that philosophy that allows me to be perpetually fascinated with analyzing human behavior and creating experiences that demonstrate a deeper understanding of people.
Taking the world as is, at face-value, is a form of acceptance that I will not pursue, it simply goes against my natural inclination to learn more and better understand how and why things work. The journey of reaching that fleeting moment of understanding (you better believe knowledge isn’t static) is something that I quite enjoy and designing solutions that reflect new insights is something I love.
I design usable, enjoyable digital experiences driven by research and guided by the needs and desires of internal & external stakeholders. I draw upon experience in startups, freelancing, and consulting, as well as the wealth of user experience knowledge I have gained throughout my M.S. in Human-Computer Interaction (and M.S. in IDS) journey. From concept to launch, I incorporate appropriately lean, full-cycle UX tools & methodologies and am continually excited by future opportunities to play my part in delivering innovative digital solutions to real human pain-points.
DISCOVER & DEFINE
MEASURE & ANALYZE
REFLECT & REFINE
ITERATE & PERFECT
PIECES TO THE PROCESS
From personas, journey maps, pain point analysis’, and process flows, to wireframes, mockups, and interactive prototypes, I love to create usable, enjoyable, and engaging experiences that drive the goals of internal stakeholders while satisfying the desires of the user simultaneously. Interaction design stems from a balance between feasibility, company goals, and user desires.
The disparity between a user’s mental model of the way the world works and the way it actually works can make or break an interaction. I believe that a user-centered design (UCD) process is key in ensuring your customer’s mental model is in accord with your system architecture. From content inventories to card sorts, treejacks, and site maps, understanding the way that users expect your content hierarchy to be displayed leads to faster, more intuitive exploration.
Effectiveness, efficiency, and satisfaction. These are the key points of analysis for usability tests & reports, both formative and summative – the building blocks of a usable, enjoyable interaction. I kickoff the usability engineering process through heuristics evaluations, cognitive walkthroughs, and expert evaluations, quickly moving towards directly involving users.
Your content needs to be seven things: valuable, useful, usable, desirable, accessible, findable, and credible. Through a proper understanding of business objectives, target user desires, and structural limitations or advantages based on the IA of your particular interface, the right content strategy can deter an early user exit and spark a genuine interest in your product.
During the visioning process, we will discuss how to define success and how we will know when we have reached it. UX research will let us know where we currently stand, how close we are to reaching success, and what needs to be done to close the gap. By defining key metrics to test and measure, we can take the next steps towards better interactions through both quantitative and qualitative guidance.
Lions and tigers and heatmaps, oh my! Informed design should receive influence not only from UX tools & methodologies, but from good ol’ data analysis as well; the two disciplines are synergistic. Google Analytics? CrazyEgg? Mixpanel? My daily read. Together we can create segmentations and analyze process flows while doing the “bounce rate” dance to keep users exploring.