SLALOM CONSULTING June 2015 – Present
While at Slalom Consulting, a business and technology consulting firm named a 2015 & 2016 Fortune 100, I’ve done user experience design, research, and strategy within agile scrum teams for many major web & mobile projects, including: Blue Cross Blue Shield’s Blue Access for Members (BAM) portal, Health New England’s Broker & Employer management system, Jim Beam’s internal CONNECT system (sales management tools, product education), US Food’s resource management and analytics dashboard, and 72andSunny’s platform for connecting creative influencers with brand opportunities. Whether the project is mobile, web, or even a non-digital experience, I use my eclectic set of skills to solve complex problems and deliver better experiences for businesses and their users.
Pixable May 2014 – Dec 2014
Performed both UX design and research roles for Pixable, a social news startup. Worked in an agile scrum team on the Pixable web platform and native iOS / Android applications during an 8-month contract. Tackled general experience concerns as well as specific concerns such as pivoting towards a feature set that allowed Pixable to thrive without dependence on Facebook permissions (as Facebook was making a major permission standards change).
Throughout discovery and validation phases, I engaged in UX research efforts involving direct observations, remote usability testing, competitive analyses, diary studies, surveys and interviews. Worked with internal stakeholders (developers, designers, project managers, and the CTO) to analyze findings and develop a Pixable 3.0 design plan.
On the UX design side, I iteratively refined and evolved these plans through wireframing and prototyping based on findings and post-research brainstorming meetings. Throughout the journey, I utilized various UX tools as needed to share and reflect on user insights: affinity diagrams, personas, user process flows, mental model infographics, feature-use analyses, heuristics evaluations, general usability evaluations and more, all in light of company goals, user desires, branding strategies, and design patterns used by competitors in the product space.
Freelance / Contract Dec 2013 – Aug 2016
Collaborated with clients on a contract basis, providing full-cycle UX solutions. Projects include a quantitative and qualitative usability analysis and information architecture overhaul for the world’s #1 language learning SaaS company: Duolingo, a major reworking of the interaction design for WEPA’s cloud printing kiosk and a redesign of their marketing site, a usability analysis, A/B test, and redesign of ComEd’s utility billing interface, and many more projects.
ZTE USA Aug 2013 – April 2014
Worked with a relatively small UX team to analyze and refine the custom Android experience for several mobile devices, as well as the experience of a hot spot. Strong focus on interaction design by rethinking process flows and information architecture, boosting quantitative measures for efficiency, as well as both quantitative and qualitative measures for effectiveness and satisfaction.
Making design choices based on user insights, I ran and analyzed formative and summative user research studies and delivered UX assets such as personas, journey maps, red routes, wireframes, prototypes, and mock-ups to visually communicate action.
UX Designer / Founder
Do N Review, LLC Aug 2011 – Jun 2015
Became an entrepreneur-in-action from conception to first round funding and the development of an MVP. Led the UX side of the venture, from research to design. Recruited and worked with an overseas development team to create the MVP to test market assumptions and continually iterated on the product from within a design thinking methodology.
Maupin House Publishing May 2011 – Dec 2011
Interviewed and surveyed many customers and authors to uncover unknown desires and pain-points as well as validate some of the assumptions that led to existing design decisions. Prototyped a few alternatives and ran some usability tests to find areas for improvement to Maupin House’s marketing site.
Produced and managed web content via Magento for company products, Blogger for product-related articles, and Salesforce for newsletters and other customer retention assets. Played a major role in the editorial process from manuscript to publication for two educational books. Helped design, edit, and manufacture marketing materials. Developed and maintained a successful content strategy, both for internal promotion and for the promotion of our product line.
American Cancer Society Jan 2009 – Jan 2010
Transported cancer patients to and from treatment under a one-year contract. Provided mental support to patients as instructed by the ACS guidelines.
Information Design & Strategy
Northwestern University 2015-2017 3.925
As digital output increasingly becomes the backbone of most business strategy, there is an acute need for professionals with a better big-picture understanding of information management, design and technology. The Northwestern University Master of Science in Information Design and Strategy (IDS) program enhances UX professionals’ ability to translate information and data into meaningful visual forms, narratives and interfaces.
DePaul University 2013-2015 3.883
The Master of Science in Human-Computer Interaction prepares students to ideate, design, implement, and evaluate computer-based technologies so they are useful and usable for end users. This interdisciplinary degree integrates concepts and methods from computer science, graphic design and the social sciences. Drawing upon these concepts and methods, students learn user-centered and participatory design approaches as they create information and communication technologies (ICTs) such as dynamic web sites, mobile apps and desktop applications. Particular emphasis is given to ICT evaluation, exploratory user research, information architecture, interaction design and prototype development.
English + Political Science (double major)
University of Florida 2008-2012 3.94
General courses include: Business Law I, Macroeconomics, Financial Accounting, Managerial Accounting, Microcomputer Applications, Statistics, Oral Communications, International Relations, and 12 other upper-division courses.
Core courses in English include: Professional Writing, Advanced Argumentative Writing, Advanced Exposition, and 11 other upper division English courses.
Core courses in Political Science include: Analyzing Public Policy, Public Administration, International Security, and 7 other upper division Political Science courses.