Why does Craigslist, a Web site that looks like a tribute to the Web of the ’90s, remain popular in a world that increasingly values well-crafted, beautiful user experiences? My multifaceted answer to this question is that Craigslist leverages several concepts that aren’t generally factors in mainstream product design. These factors include relatable flaws, the freedom to think hard, goal-driven visual nonchalance, effort justification, and social-penetration theory. I’ll discuss each of these in turn.
Check out the rest of this topic over at my UXmatters column.