“The experience of the target user is not isolated from the experience of the indirect user. Whether it happens immediately or eventually, the two experiences affect and influence each other.
The target user, as entranced as they may be by their own experience, will continually receive feedback from others who were witness to this experience and will begin to judge the primary experience not only from their own frame of view but also from feedback received from constituents of their social ecosystem. The final verdict on an experience is often a group effort.”
When will user research and design start to focus on indirect users? Check out my new article, Second-hand UX: The Social Implications of Tangible Tech, on Boxes and Arrows.
“A common theme in my experience as a UX Designer is that measuring an interaction or a particular experience in a vacuum can be misleading. Even if you measure an experience using the proper methods, the perfect sample size, and all the right tools, you still might find that you’ve done yourself and your product a huge disservice. The world is chaotic and, when we make the mistake of sinking down into the abyss of overly minute investigations into micro interactions, we lose sight of how the way users got there and where they’re going next affects the overall experience. We lose the context. In the knowledge era, this type of knowledge management has become vital to organizations.”
Check out my new UXmatters article, Death by Micro: Feedback Loops and Knowledge Management in User Experience, to read more about my thoughts on being overly micro and how that affects feedback loops and knowledge management in UX.