“The experience of the target user is not isolated from the experience of the indirect user. Whether it happens immediately or eventually, the two experiences affect and influence each other.
The target user, as entranced as they may be by their own experience, will continually receive feedback from others who were witness to this experience and will begin to judge the primary experience not only from their own frame of view but also from feedback received from constituents of their social ecosystem. The final verdict on an experience is often a group effort.”
When will user research and design start to focus on indirect users? Check out my new article, Second-hand UX: The Social Implications of Tangible Tech, on Boxes and Arrows.