“You manifest your own reality.” You’ve probably heard some version of this message before. It’s almost become a cliché. But what does it really mean? Can you literally create your own reality? Well, no. You can’t simply change the physical world in which you live at the snap of your fingers. But what you can change is your mental state—and that just might impact the world around you over time. For example, people’s interactions with digital products influence their mental state. So, as more and more customer experiences become digital experiences, UX designers have the opportunity to design experiences that can be a catalyst for emotionally positive chain reactions among customers.