D A S H I E L N E I M A R K

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Persuasive Product Companies and Empathy Reversal - UXmatters image

Persuasive Product Companies and Empathy Reversal

“Good design patterns require a foundation of thorough user research, usability testing, and iterative design refinements. Fortunately, other companies—particularly early promoters of particular design patterns—have sometimes laid the groundwork for us. Depending on the perceived level of risk in implementing

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Using design to connect people, product, and business

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Email:      dash@alum.northwestern.edu
Phone:    +1 312 478 7147